Hi there, I'm Claudia!
My Product Journey
I'm a passionate product leader who thrives at the intersection of technology, art and human behaviour. For over a decade, I've been crafting digital products that create meaningful change in how people interact with technology and each other. My approach combines strategic thinking with deep empathy, allowing me to create solutions that truly resonate with users while meeting business objectives.
Throughout my 20+ years career, I've led diverse teams across multiple industries, developing expertise in product strategy, roadmap development, and agile methodologies.
I'm particularly proud of my work applying behavioral science principles to product development, where I've created frameworks for habit-forming products that positively impact users' lives. My commitment to ethical design ensures that engagement never comes at the cost of user wellbeing.
why you SHOULD hire me
My Values
Empathy - Creativity - Connection
Empathy drives everything I do.
I am focused on human needs first. I find that business outcomes are best reached through this lens. Happy employees make happy and long lasting customers. Happy customers and employees are more profitable for businesses through a lower churn rate and higher customer retention.
I love bringing creative & innovative solutions to complex problems.
I'm often inspired by the talent in my teams and people push me to learn and evolve. On a strategic level, business puzzles make my mind boil with excitement. I am very curious, inquisitive and open to new ideas. I am great at bringing a vision to life and breaking it down into actionable steps.
I thrive when connecting the dots (and people)!
Whether it's seemingly unrelated information or bringing fresh perspectives from other domains, I'm good at combining ideas to serve the business. I have a knack for unlocking team collaboration by bringing joy and fun to work. I build safe spaces where trust emerges and lasting relationships are built.
From Vision to Action
Why you do something is as important as how you do it.
Crafting a vision that will inspire people to stay aligned, to help the business prioritize and strategize, is one of the most satisfying part of leading a product. That said, a vision must come to life everyday into concrete actions, and that is the core of what I do.
Employee to Company Fit
When someone on your team is on their sweet spot, where their strengths meet the company's needs & culture, magic happens! Starting in the recruitment & onboarding process and following through the assessment and career development aspects of management, my work is to make sure each team member find their 'X'.
Business Outcomes to Practices, Processes & Tools
In order to achieve results, processes and tools lay the basis for efficiency and repeatable value delivery. To deliver products or services that are fit for purpose, collaboration, transparency and experimentation must be supported by leaders and company culture.
Product to Market Fit & Stakeholder Needs
Finding market fit is an art form. It takes experimentation, data insights, the collaboration of many expertises, a great vision and instincts. That being said, a great way to achieve it is to listen ... to your customers, to your gut as a leader, to your experts and to take action, often!
Safeguards to Compliance
Whether it's HIPAA, GDPR, Loi 25, PCI DSS or AI, as a product leader I make sure guardrails and specifications are seamlessly integrated within our processes. Adapting quickly to ethical and compliance challenges helps me manage domain specific risks.
My Process
Leading by example
My WORK
Favorite Projects
MY DATA